/* ============================================================
   IPWORTH — design system v2
   One typeface (Fraunces), 12-column grid, 1320px container,
   8px-based spacing scale, bordered card system.
   ============================================================ */

@import url('https://fonts.googleapis.com/css2?family=Fraunces:opsz,wght@9..144,300;9..144,400;9..144,500;9..144,600;9..144,700&display=swap');

:root{
  /* colour — kept from the existing brand, no new hues */
  --accent:#EB127D;
  --accent-deep:#C10E67;
  --mint:#00C99A;
  --mint-bg:#EAF7F2;
  --ink:#241711;
  --brown-dark:#2E1B12;
  --muted:#6F625B;
  --line: rgba(46,27,18,0.15);
  --line-soft: rgba(46,27,18,0.09);
  --cream:#FBF7F2;
  --white:#fff;

  /* type — one family throughout, hierarchy via weight/size/spacing */
  --font:'Fraunces', Georgia, serif;

  /* spacing scale — only these values are used, anywhere */
  --s-8:8px; --s-16:16px; --s-24:24px; --s-32:32px;
  --s-48:48px; --s-64:64px; --s-80:80px; --s-120:120px;

  /* section padding tiers */
  --pad-sm:80px;
  --pad-md:110px;
  --pad-lg:120px;

  /* layout */
  --max:1320px;
  --pad-desktop:40px;
  --pad-tablet:32px;
  --pad-mobile:20px;
  --grid-gap:24px;
  --radius-pill:999px;
}

/* ---------- Reset ---------- */
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  margin:0;background:var(--cream);color:var(--ink);
  font-family:var(--font);font-weight:400;
  font-size:17px;line-height:1.55;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:2px}
@media(prefers-reduced-motion:reduce){*{transition:none!important;scroll-behavior:auto}}

/* ---------- Global container ---------- */
.wrap{width:100%;max-width:var(--max);margin-inline:auto;padding-inline:var(--pad-desktop)}

/* ---------- Typography ---------- */
h1,h2,h3{font-family:var(--font);margin:0;text-wrap:balance}
p{margin:0 0 var(--s-16);max-width:64ch;font-size:17px;line-height:1.55}
p:last-child{margin-bottom:0}
strong{font-weight:600}
p a,.arch li a{color:var(--ink);text-decoration:underline;text-decoration-color:var(--line);text-underline-offset:3px;transition:text-decoration-color .18s}
p a:hover,.arch li a:hover{text-decoration-color:var(--accent)}

h1{
  font-weight:600;font-size:clamp(52px,5vw,78px);
  line-height:0.97;letter-spacing:-0.02em;max-width:650px;
}
h2{
  font-weight:600;font-size:clamp(36px,4vw,56px);
  line-height:1.03;letter-spacing:-0.015em;
}
h3{font-weight:600;font-size:27px;line-height:1.2;letter-spacing:-0.01em}

.eyebrow{
  font-family:var(--font);font-weight:600;font-size:12px;
  letter-spacing:0.08em;text-transform:uppercase;
  color:var(--muted);margin:0 0 var(--s-16);
}
.pink{color:var(--accent)}

/* ---------- Section rhythm ---------- */
.hero{padding:var(--pad-md) 0}
.section{padding:var(--pad-md) 0}
.economic,.audiences-section{padding:var(--pad-sm) 0}
.cta,.product-block-section,section.cta{padding:var(--pad-lg) 0}
.section.soft,.economic,.philosophy-strip{background:var(--mint-bg)}

.section-head{
  display:grid;grid-template-columns:5fr 7fr;gap:var(--grid-gap);
  align-items:start;margin-bottom:var(--s-48);
}
.section-head>p{font-size:17px;color:var(--muted);margin:0;max-width:56ch}

/* ---------- Topbar ---------- */
.topbar{background:var(--brown-dark);color:rgba(255,255,255,.7);font-size:12px}
.topbar-inner{display:flex;align-items:center;justify-content:space-between;gap:var(--s-16);flex-wrap:wrap;padding:var(--s-8) 0}
.topbar-tagline{font-weight:500}
.topbar-actions{display:flex;align-items:center;gap:var(--s-24);flex-wrap:wrap}
.topbar-actions a{display:inline-flex;align-items:center;gap:6px;font-weight:500;transition:color .18s}
.topbar-actions a:hover{color:var(--mint)}
.topbar-actions svg{width:13px;height:13px;stroke:currentColor;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.topbar-social{display:flex;gap:var(--s-16)}
.topbar-social a{font-size:12px;font-weight:500;border:0;padding:0}
.topbar-social a:hover{color:var(--mint)}

/* ---------- Nav — same container, logo left / links right ---------- */
.nav{position:sticky;top:0;z-index:50;background:rgba(251,247,242,.92);backdrop-filter:saturate(180%) blur(10px);border-bottom:1px solid var(--line-soft)}
.nav-inner{min-height:76px;display:flex;align-items:center;justify-content:space-between;gap:var(--s-48)}
.brand{display:inline-flex;align-items:center;gap:var(--s-8)}
.brand-mark{width:34px;height:34px;object-fit:contain}
.wordmark{font-family:var(--font);font-size:21px;font-weight:600;letter-spacing:-0.02em}
.navlinks{display:flex;align-items:center;gap:var(--s-32);font-size:14px;font-weight:500}
.navlinks a{padding:4px 0;border-bottom:1px solid transparent;transition:.18s}
.navlinks a:hover{border-bottom-color:var(--ink)}
.navlinks .active{border-bottom-color:var(--accent)}
.menu-btn{display:none;border:0;background:none;font:600 14px var(--font);color:var(--ink);cursor:pointer;padding:8px 0}

/* ---------- Buttons — one component, used everywhere ---------- */
.actions{display:flex;flex-wrap:wrap;gap:var(--s-16);margin-top:var(--s-32)}
.btn,.nav-cta{
  display:inline-flex;align-items:center;justify-content:center;
  height:46px;padding:0 22px;border-radius:var(--radius-pill);
  font-family:var(--font);font-size:14px;font-weight:600;
  border:1px solid transparent;transition:.18s ease;white-space:nowrap;
}
.btn.primary,.nav-cta{background:var(--accent);color:#fff!important}
.btn.primary:hover,.nav-cta:hover{background:var(--accent-deep)}
.btn.dark{background:var(--brown-dark);color:#fff}
.btn.dark:hover{background:#41291d}
.btn.ghost{border-color:var(--line);background:transparent;color:var(--ink)}
.btn.ghost:hover{border-color:var(--ink);background:var(--ink);color:#fff}

/* ---------- Hero: 55/45, image full-width beneath ---------- */
.hero-grid{display:grid;grid-template-columns:55fr 45fr;gap:var(--grid-gap);align-items:center}
.hero-lead{font-size:19px;line-height:1.5;color:var(--muted);max-width:44ch;margin:0}
.hero-grid .actions{margin-top:var(--s-24)}
.hero-image{margin-top:var(--s-64)}
.hero-image img{width:100%;display:block;border-radius:0;aspect-ratio:2.2;object-fit:cover}
.hero-caption{
  display:flex;justify-content:space-between;gap:var(--s-32);
  padding-top:var(--s-16);margin-top:var(--s-16);
  border-top:1px solid var(--line);font-size:13px;color:var(--muted);
}
.hero-caption strong{color:var(--ink);font-weight:600}

/* ---------- Problem statement: 5/7, metadata row on grid ---------- */
.problem{display:grid;grid-template-columns:5fr 7fr;gap:var(--grid-gap);align-items:start}
.statement{font-weight:600;font-size:clamp(32px,3.4vw,44px);line-height:1.08;letter-spacing:-0.015em;margin:0;max-width:18ch}
.problem-copy{font-size:17px}
.problem-copy p{margin:0 0 var(--s-16)}
.flow{display:flex;border:1px solid var(--line);border-radius:2px;margin-top:var(--s-32);overflow:hidden}
.flow span{
  flex:1;padding:var(--s-16);font-size:11px;font-weight:600;letter-spacing:0.08em;
  text-transform:uppercase;color:var(--muted);border-right:1px solid var(--line);text-align:center;
}
.flow span:last-child{border-right:0}

/* ---------- Card system — used for services, reused everywhere a "card" appears ---------- */
.services-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:var(--grid-gap)}
.service{
  border:1px solid var(--line);border-radius:2px;
  padding:30px;display:flex;flex-direction:column;
}
.service:nth-child(even){padding-left:30px;border-left:1px solid var(--line)}
.service .num{font-size:11px;font-weight:600;letter-spacing:0.08em;color:var(--muted);text-transform:uppercase}
.service h3{font-size:24px;margin:var(--s-16) 0 var(--s-8);max-width:22ch}
.service p{color:var(--muted);font-size:15px;margin:0;max-width:52ch}
.service-list{margin-top:var(--s-24);display:flex;flex-wrap:wrap;gap:var(--s-8)}
.service-list span{font-size:12px;padding:5px 12px;border:1px solid var(--line);border-radius:var(--radius-pill);color:var(--muted)}

/* ---------- Three-column value section — vertical dividers desktop ---------- */
.outcomes{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid var(--line);border-radius:2px}
.outcome{padding:var(--s-32);border-right:1px solid var(--line)}
.outcome:last-child{border-right:0}
.outcome>span{font-size:11px;font-weight:600;color:var(--muted);letter-spacing:0.08em;text-transform:uppercase}
.outcome h3{font-size:24px;margin:var(--s-16) 0 var(--s-8)}
.outcome p{margin:0;color:var(--muted);font-size:15px;max-width:34ch}

/* ---------- IPTHAMANI — equal columns, top-aligned ---------- */
.product-block{display:grid;grid-template-columns:6fr 6fr;gap:var(--grid-gap);align-items:start}
.product-image{width:100%;aspect-ratio:1.15;object-fit:cover;border-radius:0}
.product-copy h2{margin:0 0 var(--s-16)}
.product-copy .product-intro{font-size:20px;line-height:1.45;color:var(--ink);margin:0 0 var(--s-16);max-width:48ch}
.product-copy p{font-size:15px;color:var(--muted);max-width:52ch}
.tool-list{border-top:1px solid var(--line);margin:var(--s-32) 0}
.tool{display:grid;grid-template-columns:130px 1fr;gap:var(--s-24);padding:var(--s-16) 0;border-bottom:1px solid var(--line);font-size:13px;align-items:baseline}
.tool b{color:var(--ink);font-size:11px;font-weight:600;letter-spacing:0.06em}
.tool span{color:var(--muted)}
.product-outcome{padding-top:var(--s-16);border-top:1px solid var(--line);margin-bottom:var(--s-32)!important}

/* ---------- Philosophy strip: large statement, pink on key word ---------- */
.philosophy-preview{display:grid;grid-template-columns:6fr 6fr;gap:var(--grid-gap);align-items:start}
.philosophy-preview h2{margin:0;max-width:14ch}
.philosophy-preview p{font-size:17px;color:var(--muted);margin:0}

/* ---------- Blog / Substack ---------- */
.substack-feed{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--grid-gap)}
.substack-post{
  border:1px solid var(--line);border-radius:2px;padding:var(--s-24);
  display:flex;flex-direction:column;gap:var(--s-8);
}
.substack-date{font-size:11px;font-weight:600;letter-spacing:0.08em;text-transform:uppercase;color:var(--muted)}
.substack-post h3{font-size:19px;line-height:1.3;margin:0}
.substack-post p{font-size:14px;color:var(--muted);margin:0}
.substack-read{font-size:13px;font-weight:600;margin-top:auto;padding-top:var(--s-16);color:var(--accent)}
.substack-loading,.substack-empty{
  grid-column:1/-1;padding:var(--s-48) var(--s-24);text-align:center;
  color:var(--muted);font-size:15px;border:1px solid var(--line);border-radius:2px;
}

/* ---------- Audience grid — equal bordered cards ---------- */
.audiences{display:grid;grid-template-columns:repeat(5,1fr);border:1px solid var(--line);border-radius:2px}
.audience{padding:var(--s-24);border-right:1px solid var(--line)}
.audience:last-child{border-right:0}
.audience h3{font-size:18px;margin:0 0 var(--s-8)}
.audience p{font-size:14px;color:var(--muted);margin:0}

/* ---------- Final CTA — substantial, buttons attached to text ---------- */
section.cta{background:var(--brown-dark);color:#fff}
section.cta .eyebrow{color:rgba(255,255,255,.6)}
section.cta h2{font-size:clamp(40px,4.4vw,58px);max-width:16ch;margin:0 0 var(--s-24);color:#fff}
section.cta p{font-size:19px;color:rgba(255,255,255,.75);max-width:52ch}
section.cta .actions{margin-top:var(--s-32)}
section.cta .btn.dark{background:#fff;color:var(--brown-dark)}
section.cta .btn.dark:hover{background:rgba(255,255,255,.86)}

/* ---------- Interior heroes (About / Philosophy) ---------- */
.subhero{padding:var(--pad-md) 0}
.subhero h1{max-width:15ch}
.subhero p{font-size:19px;color:var(--muted);max-width:52ch;margin:var(--s-24) 0 0}
.mission-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:var(--grid-gap)}
.mission-card{border:1px solid var(--line);border-radius:2px;padding:var(--s-32)}
.mission-card h3{font-size:12px;letter-spacing:0.08em;text-transform:uppercase;color:var(--muted);margin:0 0 var(--s-16);font-weight:600}
.mission-card p{font-weight:400;font-size:22px;line-height:1.4;letter-spacing:-0.01em;margin:0;max-width:34ch}

.architecture{display:grid;grid-template-columns:repeat(2,1fr);gap:var(--grid-gap)}
.arch{border:1px solid var(--line);border-radius:2px;padding:var(--s-32)}
.arch h3{font-size:22px;margin:0 0 var(--s-8)}
.arch p{color:var(--muted);font-size:15px;max-width:46ch}
.arch ul{list-style:none;padding:0;margin:var(--s-24) 0 0;display:grid;gap:var(--s-8)}
.arch li{font-size:15px;padding-left:var(--s-16);position:relative}
.arch li::before{content:"—";position:absolute;left:0;color:var(--muted)}
.arch-product{font-weight:600}
.arch-sub{list-style:none;padding:0;margin:var(--s-8) 0 0!important;display:grid;grid-template-columns:1fr 1fr;gap:var(--s-8) var(--s-24)}
.arch-sub li{font-size:13px;font-weight:400;color:var(--muted)}

.timeline,.continuum{display:grid;grid-template-columns:repeat(5,1fr);border:1px solid var(--line);border-radius:2px}
.step{padding:var(--s-24);border-right:1px solid var(--line)}
.step:last-child{border-right:0}
.step b{color:var(--accent);font-size:11px;font-weight:600;letter-spacing:0.06em}
.step h3{font-size:18px;margin:var(--s-8) 0}
.step p{font-size:14px;color:var(--muted);margin:0}

.team{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--grid-gap)}
.person{border:1px solid var(--line);border-radius:2px;overflow:hidden}
.person img,.person-placeholder{width:100%;aspect-ratio:1/1;object-fit:cover;background:var(--mint-bg)}
.person h3{font-size:22px;margin:var(--s-24) var(--s-24) 0}
.role{display:block;margin:0 var(--s-24);color:var(--muted);font-size:11px;text-transform:uppercase;letter-spacing:0.08em;font-weight:600;padding-top:4px}
.person p{font-size:14px;color:var(--muted);margin:var(--s-8) var(--s-24) var(--s-24)}

/* ---------- Philosophy page ---------- */
.theory-hero{padding:var(--pad-md) 0}
.theory-hero-grid{display:grid;grid-template-columns:5fr 7fr;gap:var(--grid-gap);align-items:end}
.theory-title{font-weight:600;font-size:clamp(52px,5.6vw,86px);letter-spacing:-0.02em;line-height:0.96;margin:0}
.theory-hero p{font-size:19px;line-height:1.5;color:var(--muted);max-width:52ch}
.hero-theory-image{margin-top:var(--s-64)}
.hero-theory-image img{width:100%;aspect-ratio:2.2;object-fit:cover;border-radius:0}
.definition{display:grid;grid-template-columns:5fr 7fr;gap:var(--grid-gap);align-items:start}
.definition h2{margin:0;max-width:14ch}
.definition-copy{font-size:17px}
.definition-copy p{margin:0 0 var(--s-24)}
.callout{
  font-weight:400;font-size:26px!important;line-height:1.4;letter-spacing:-0.01em;
  margin:var(--s-32) 0 0!important;padding-left:var(--s-24);
  border-left:2px solid var(--accent);color:var(--ink)!important;max-width:32ch;
}

.shift{display:grid;grid-template-columns:1fr 60px 1fr;align-items:stretch;gap:var(--s-16)}
.shift-card{border:1px solid var(--line);border-radius:2px;padding:var(--s-32)}
.shift-card small{font-size:11px;letter-spacing:0.08em;color:var(--muted);font-weight:600}
.shift-card h3{font-weight:600;font-size:36px;line-height:1;letter-spacing:-0.01em;margin:var(--s-16) 0 var(--s-16)}
.shift-card p{margin:0 0 var(--s-8);color:var(--muted);font-size:15px}
.arrow{font-size:20px;color:var(--accent);text-align:center;align-self:center;line-height:1}
.theory-note{max-width:64ch;font-size:17px}
.theory-note strong{color:var(--ink)}

/* ---------- Footer — structured grid, same container ---------- */
.footer{background:var(--brown-dark);color:rgba(255,255,255,.75);padding:var(--pad-sm) 0 var(--s-32)}
.footer-grid{display:grid;grid-template-columns:5fr 3fr 4fr;gap:var(--grid-gap)}
.footer-brand{display:inline-flex;align-items:center;gap:var(--s-8);margin-bottom:var(--s-16)}
.footer-mark{width:34px}
.footer-wordmark{font-size:20px;font-weight:600;letter-spacing:-0.02em;color:#fff}
.footer-tagline{font-size:15px;font-weight:600;color:#fff;margin:0 0 var(--s-8)}
.footer p{color:rgba(255,255,255,.62);max-width:40ch;font-size:14px}
.footer h3{font-size:11px;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 var(--s-16);color:rgba(255,255,255,.5);font-weight:600}
.footer-links{display:grid;gap:var(--s-8);font-size:14px}
.footer-links a{color:rgba(255,255,255,.78);transition:color .18s}
.footer-links a:hover{color:var(--mint)}
.footer-bottom{
  display:flex;justify-content:space-between;gap:var(--s-16);flex-wrap:wrap;
  border-top:1px solid rgba(255,255,255,.14);padding-top:var(--s-16);margin-top:var(--s-64);
  font-size:11px;letter-spacing:0.06em;text-transform:uppercase;color:rgba(255,255,255,.45);
}

/* ---------- WhatsApp bubble (functional brand colour, kept) ---------- */
.chat-bubble{
  position:fixed;right:24px;bottom:24px;z-index:60;
  display:inline-flex;align-items:center;gap:var(--s-8);
  background:#25D366;color:#fff!important;padding:0 18px;height:48px;
  border-radius:var(--radius-pill);font-size:13px;font-weight:600;
  box-shadow:0 8px 24px rgba(36,23,17,.22);transition:transform .18s ease;
}
.chat-bubble:hover{transform:translateY(-2px)}
.chat-bubble svg{width:19px;height:19px;stroke:#fff;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round;flex-shrink:0}

/* ---------- Responsive: 12 → 6 → 1/2 col ---------- */
@media(max-width:1024px){
  :root{--pad-desktop:var(--pad-tablet);--pad-md:80px;--pad-lg:88px;--pad-sm:56px}
  .section-head,.problem,.philosophy-preview,.definition,.theory-hero-grid,
  .hero-grid,.product-block{grid-template-columns:1fr;gap:var(--s-32)}
  .outcomes,.substack-feed,.team,.mission-grid,.architecture{grid-template-columns:repeat(2,1fr)}
  .audiences,.timeline,.continuum{grid-template-columns:repeat(2,1fr)}
  .audience,.step{border-bottom:1px solid var(--line)}
  .audience:nth-child(2n),.step:nth-child(2n){border-right:0}
  .audience:nth-last-child(-n+1),.step:nth-last-child(-n+1){border-bottom:0}
  .statement{max-width:none}
}
@media(max-width:768px){
  :root{--pad-desktop:var(--pad-mobile);--pad-md:64px;--pad-lg:72px;--pad-sm:48px}
  .topbar-inner{justify-content:center;text-align:center;gap:var(--s-16)}
  .topbar-tagline{display:none}
  .nav-inner{min-height:64px}
  .navlinks{
    display:none;position:absolute;left:0;right:0;top:64px;
    background:var(--cream);border-bottom:1px solid var(--line);
    padding:var(--s-16) 20px var(--s-24);flex-direction:column;align-items:stretch;gap:0;
  }
  .navlinks.open{display:flex}
  .navlinks a{padding:var(--s-16) 0;border-bottom:1px solid var(--line)}
  .nav-cta{text-align:center;margin:var(--s-16) 0 0}
  .menu-btn{display:block}
  .services-grid,.mission-grid,.architecture{grid-template-columns:1fr}
  .service:nth-child(even){border-left:1px solid var(--line)}
  .outcomes,.substack-feed,.team{grid-template-columns:1fr}
  .outcome,.substack-post{border-right:0!important;border-bottom:1px solid var(--line)}
  .outcome:last-child,.substack-post:last-child{border-bottom:0}
  .audiences,.timeline,.continuum{grid-template-columns:1fr 1fr}
  .arch-sub{grid-template-columns:1fr}
  .hero-caption{flex-direction:column;gap:var(--s-8)}
  .shift{grid-template-columns:1fr;gap:var(--s-16)}
  .arrow{transform:rotate(90deg);padding:var(--s-8) 0}
  .footer-grid{grid-template-columns:1fr;gap:var(--s-32)}
  .footer-bottom{margin-top:var(--s-32)}
  .hero-image img,.hero-theory-image img{aspect-ratio:1.5}
}
@media(max-width:520px){
  .audiences,.timeline,.continuum{grid-template-columns:1fr}
  .audience,.step{border-right:0}
  .tool{grid-template-columns:100px 1fr;gap:var(--s-16)}
  .chat-bubble{padding:0;width:48px;border-radius:50%;justify-content:center}
  .chat-bubble span{display:none}
  .topbar-actions{gap:var(--s-16)}
}